The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
Eric Ries
Edeby Mobil
MOBİL UYGULAMA
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Eric Ries's "The Startup Way" presents a framework for applying entrepreneurial principles to established organizations. It argues that modern companies must adopt a "startup management" approach to foster innovation, adapt to change, and achieve sustainable growth. The book emphasizes the importance of continuous experimentation, validated learning, and a culture that embraces both speed and rigo…
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BUSINESS & ECONOMICS / New Business Enterprises
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